Many argue that innovative ideas are often a combination of previous ideas – thus enhancing access to our own memories could improve creativity and concept generation outcomes.
Here’s a 7-minute presentation by lead author, Kamie Arabian.
Arabian MEK, Addis DR, Shu LH (2020) Memory and Idea Generation Applied to Product Repurposing, Proceedings of the ASME International Design Engineering Technical Conferences & Computers and Information in Engineering Conference, 16-19 August 2020, St. Louis MO USA, Paper number IDETC2020-22703/19325. (DTM)
Link to paper below: